About Us

Why We Began

People often turn a blind eye to animal injustice all over the world. It is the duty of humans to correct this wrong. IMAD uses fashion jewelry to reach a new audience to spread the word about vulnerable animals, whether wild or domestic.

Our Pendants

The IMAD pendant is a reminder of the difference the wearer made by representing a vulnerable animal. The IMAD pendant is made in the US* from recycled materials, each featuring either a different dog breed or a critically endangered animal.

WHAT DOES A DONATION TO THE ANIMAL WELFARE INSTITUTE DO?

• Protecting Endangered Species
• Safety for Companion Animals
• Protecting Animals in Laboratories
• Humane Treatment for Farm Animals
• Safeguarding Marine Species
• Educate Humans

All IMAD pendants and chains made in US. Gem stones are from respective country of origin.*